About
The playing field finally tilted. Somebody should tell the small guys.
MLE Consulting Agency is a one-purpose business: put the systems that big companies used to monopolize into the hands of the shops, practices, and crews competing against them.
No obligation. No jargon. Plain English.
Matthew Epstein
Founder, MLE Consulting Agency
The person who runs your audit, oversees your build, and picks up the phone afterwards. Not an account manager.
Mission
Even the playing field for small and medium businesses.
Make the kind of AI, automation, and technology that used to need an enterprise budget practical, affordable, and profitable for everyone else — and hand it over as a plain return: dollars earned, customers gained, and hours given back to the owner.
Vision
Service set by how smart your systems are, not how big your budget is.
A world where a great local business answers faster, follows up better, and treats people more personally than a national competitor — because the tools to do it are finally within reach of anybody willing to use them.
The promise
We don't sell software. We install outcomes — dollars, customers, and time — and we prove it.
Why I started this
For most of business history, being big came with a set of advantages that money simply bought. Somebody answering the phone at nine at night. A marketing team that never let a lead go cold. An analyst who could tell you which of your services actually made money. None of it was clever. It was just expensive, and that expense was the wall.
Small businesses lost jobs to that wall constantly — and usually not on quality. The plumber who does better work than the regional chain still loses the booking, because the chain picked up at 9 p.m. and he was under a sink. The practice with the kinder staff still bleeds no-shows, because nobody had ten minutes to send the reminder texts. Watching that happen over and over is what put the idea in my head. It is a systems gap, not a skill gap, and it decides who gets paid.
Then the price of that wall collapsed. The same capabilities — instant answers day or night, follow-up that never forgets, marketing that runs itself, decisions made on real numbers — now cost tens to low hundreds of dollars a month, and can be live in a business in weeks rather than quarters. That is the genuinely new thing, and it happened faster than most owners noticed.
So I started MLECA because the opportunity is real and almost nobody is handing it to the businesses it would help most. The technology is not the hard part anymore. The hard part is knowing which piece to build first, wiring it into the tools you already have, and making sure it earns its keep — and that part is my job, not yours.
The goal is not to make your business look like a big one. It is to let a great local business out-service a national one, and still be the kind of business you wanted when you started it.
— Matthew Epstein
Who else you get
Matthew Epstein runs your audit, oversees your build, and stays your point of contact throughout. Behind him are two people who have been doing this considerably longer than MLECA has existed.
Jessie Gwilt
Chief Marketing Officer
Building brands that meaningfully enhance lives — combining big-picture strategy with authentic human connection.
A Los Angeles native who has called New York City home for nearly a decade, Jessie holds degrees in Advertising and Political Science from Syracuse University and has spent more than ten years in advertising and marketing — leading initiatives across CPG, pharma-adjacent brands, B2B organizations, and nonprofits. She is the reason a marketing system we build gets judged on whether it brings the right people in, not on how clever it looks.
- Degrees in Advertising and Political Science, Syracuse University
- 10+ years across CPG, pharma-adjacent, B2B, and nonprofit brands
Wajid Ali Shah
Chief Technology Officer
CEO, NovaEdge Solutions
Great tools should empower businesses, not complicate them. We build the operational backbone that works seamlessly behind the scenes.
Twenty-plus years of software and systems engineering — web, desktop, and mobile — with a specialty in secure, scalable business systems. His current work is AI-powered applications and AI integration into systems a business already runs, operating-system-level automation, and business process automation end to end. As CEO of NovaEdge Solutions, our technology partner, he also leads the engineering team behind the heavier builds. What gets built, how it is secured, and whether it will still be running well in two years is his call.
- 20+ years of software and systems engineering
- AI-powered apps, AI integration, OS-level and business process automation
- Leads the engineering team at NovaEdge Solutions
How we work
Six commitments that shape every engagement. They're also the things we'd want promised to us if we were the ones hiring.
No glossary required
If a sentence needs a glossary, it needs rewriting. Every acronym gets translated the first time it appears, every system gets explained in the words you would use with your own staff, and nobody talks over you about your own business.
Outcome first, tools second
We start from the result — the job you stopped losing, the evening you got back — and choose technology afterwards. If nothing we build would move a number you care about, the honest answer is to say so.
Prove it, do not claim it
Every system gets measured against the numbers you had before it existed, and reported in dollars, customers, and hours. We count carefully and flag the soft numbers. Overstating a result buys one month and costs the relationship.
Keep the human where it counts
Automation belongs on the repetitive and the after-hours. Anything sensitive or high-stakes gets a person looking at it, customers are told plainly when they are talking to an assistant, and every automation has an off switch.
You own everything
Accounts in your name, data in your systems, logins yours from day one, and documentation written so any competent person could pick it up. Being easy to leave is part of the design.
Under-promise, over-prove
These are tools, not magic. They need setting up, tuning, and a bit of oversight. Saying that out loud costs a little enthusiasm at the start and earns a lot of trust afterwards.
Who we work with
For tax, insurance & accounting, visit our sister company MRECAI — the same no-jargon approach, a different set of problems. If what you need sits on that side of the line, we'll point you there rather than stretch to cover it.
Our technology partner is NovaEdge Solutions, the engineering team behind the heavier builds — and behind A.T.L.A.S. Engine, an AI lead-generation platform that finds prospects, researches them, writes the outreach, and books the meetings. Working with a partner that ships its own product means the people building your systems maintain software they have to live with too.
Come find out what your business is leaving on the table
About an hour of your time, no obligation, and you keep the roadmap whatever you decide.
No obligation. No jargon. Plain English.